FOX 21 Local News (KQDS‑TV) delivered strong year‑over‑year audience growth in March 2026, posting meaningful gains among both households and Adults 21–64, according to Comscore measurement.
During the March 2026 measurement period, FOX 21 Local News at 9 p.m. increased its household live rating by nearly 20 percent compared to March 2025. The newscast also expanded its Adults 21–64 audience, adding hundreds of additional viewers in that key demo each day. “This growth reflects the continued trust viewers place in FOX 21 Local News,” said News Director Matt McConico. “Our audience is choosing FOX 21 for relevant, timely information they want to watch live.”
The 5:30 p.m. newscast grew by a half rating point from 2025, and FOX 21 Local Morning News also recorded year‑to‑year audience growth. “Every one of our newscasts grew year over year,” McConico added. “It’s clear the Northland is connecting with our anchor teams and our local news coverage.”
Just weeks prior to the start of the March 2026 measurement period, FOX 21 Local News promoted Morning Anchor Maria Vollom to co‑anchor the 5:30 p.m. and 9 p.m. newscasts alongside Dan Hanger. They are joined by Chief Meteorologist Rusty Mehlberg and Sports Director Neil Vierzba.
“There is no better feeling than seeing your audience grow on all newscasts, especially during a time when people have so many platforms to be informed and entertained,” said Dan Hanger, FOX 21 Local News Anchor. “I believe FOX 21 Local News is attracting a larger audience because of our consistent mission of being local—from the stories we cover to the people we hire,” Hanger added. “As we close in on 20 years of newscasts at FOX 21, I’m proud of what we’ve been able to accomplish, and I’m so thankful to our loyal viewers.”
“With so much information coming at people every day, trust matters more than ever,” said Maria Vollom, FOX 21 Local News Anchor. “We’re grateful viewers continue to turn to FOX 21 as a steady, reliable source for local news. This growth is really a reflection of connection. Viewers want to feel seen, informed, and represented by the communities they live in.”
Reporter Xavier Walt was also promoted to Morning Anchor, where he is joined by Meteorologist James McAllister. “Ratings being higher is a perfect example of the work that the entire station—from the on‑air crew to those behind the scenes—is putting in,” Walt said. “To see it paying off is incredible.”
Growth extended beyond broadcast as well. In March 2026, the newly redesigned FOX21Online.com saw nearly 100 percent growth in web traffic compared to March 2025.
The March performance underscores FOX 21 Local News’ position as a trusted local news leader serving the Northland.
