The Most Effective Marketing Budgets in Duluth Are Built on Fewer Decisions, Not More

Marketing Segment, Duluthian Magazine There is a certain kind of stress that shows up when a small business decides it is time to “do marketing.” It usually sounds like this. We need a new website. We should be on social media more. We should run ads. We should try video. We should sponsor something. We […]
Marketing in Duluth Is Less About Standing Out and More About Being Remembered

Marketing Segment, Duluthian Magazine A lot of marketing advice assumes you are trying to stand out in a crowded room full of strangers. That is not really how Duluth works. Here, you are rarely marketing to strangers. You are marketing to people who might already know your name, your building, or someone who works for […]
Some Thoughts on Mediation

Mediation is an important part of modern life. It is used extensively in the legal system. It is also used to resolve conflicts in employment, at school, between neighbors, in housing or in any relationship. It can also be used in business where the parties seek out neutral mediators to facilitate a potentially mutually beneficial […]
‘Everything is Beautiful at the Ballet’

Minnesota Ballet Celebrates 60th Anniversary The lyrics from a song from the Broadway musical A Chorus Line offer simple imagery to describe the elegant world of the ballet. “Everything is beautiful at the ballet. Graceful men lift lovely girls in white. Everyone is beautiful at the ballet. Every prince has got to have his swan. […]
The Marketing Landscape of 2026: What Businesses Should Be Watching

Marketing in 2026 is becoming less about quick wins and more about building systems that last. For businesses across Duluth, the challenge will not be keeping up with technology, but using it in ways that feel authentic and human. These are the trends that will define the year ahead and how local businesses can get […]
Finden Marketing and AdMax Displays Join Forces to Strengthen Local Marketing in Duluth

Duluth, MN – Two familiar names in the Northland business community, Finden Marketing and AdMax Displays, have officially joined forces. The merger combines creative marketing and design expertise with some of the region’s most trusted local advertising outlets. AdMax Displays has long been known for publishing The Duluthian and Positively Superior magazines, along with managing […]