We Are the Chamber: Elsie Storm, Turning Life Gold

“I have been coaching professionally for the last 10years,” said Elsie Storm of Turning Life Gold, the business she established in 2018. “I have a Master’s in Spiritual Psychology and a coaching certificate through Tony Robbins.”

Storm opened Turning Life Gold when she realized the path to happiness for others is one that includes helping hands along the way. “When I was in my Master’s program, my life radically changed,” Storm said. “I went from feeling really unhappy and often angry to a place where I was truly loving myself and others, and everything transformed. I thought if I could help teach others these same tools, that would be so fulfilling for me. So I started my coaching practice as soon as I graduated and have been coaching professionally ever since. I now have served clients throughout 11 countries in the world, I lead international retreats and I serve individual clients and businesses locally here in Duluth, as well.”

“The majority of my clients are female entrepreneurs,” Storm explained. “My clients range from being in the early stages of their businesses, to being very successful in their business and everywhere in between. The majority of them look like they’ve got it together on the outside, yet on the inside, they feel like they are falling apart. I help them feel as successful on the inside as they look on the outside.”

“I love the work that I do and truly feel like I am making a difference through the lives that I touch through coaching,” Storm said. “I’m constantly grateful that I get to do this work every day and support so many people in living lives that they truly love.”

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