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Duluthian Magazine's History

For more than 50 years, Duluthian Magazine has told the stories of the people, businesses, and ideas shaping life in the Twin Ports. What started as a local publication rooted in community pride has grown into a trusted voice for Duluth’s business and civic leaders, while never losing sight of the people who make this place what it is.

Our Purpose

Duluthian Magazine is built on a simple idea, local stories matter. We aim to inform, connect, and inspire by highlighting the people and organizations contributing to Duluth’s economy and quality of life. Our coverage focuses on business, leadership, innovation, community development, and the shared challenges and opportunities facing our region.

We believe strong communities are built through understanding, collaboration, and local pride, and storytelling plays a meaningful role in that process.

While our roots stretch back more than five decades, Duluthian Magazine continues to evolve. Today, we pair our long standing reputation with a modern approach to storytelling across print and digital platforms. The goal remains the same as it has always been, to provide meaningful, well told stories that reflect the real Duluth.

What Our Magazine Covers?

Inside the pages of Duluthian Magazine, readers will find profiles of business owners, professionals, and community leaders, along with insight into economic trends and development across the Twin Ports. Each issue includes thoughtful features on leadership, innovation, and growth, paired with stories that reflect the real experience of living and working in northern Minnesota. Our content is written for people who care deeply about this region, those building companies, leading organizations, investing locally, and contributing to Duluth’s future in tangible ways.

Want to Advertise?

Duluthian Magazine offers a direct way to reach the people shaping Duluth’s economy. With 2,500+ copies distributed each issue, the magazine lands directly in the hands of local business owners, executives, professionals, and decision makers throughout the Twin Ports. Advertising in Duluthian Magazine places your brand alongside trusted local stories in a publication that has been part of the community for more than 50 years, making it an effective and credible way to stay visible with Duluth’s business leadership.

Get Connected

AdMax is a locally rooted advertising network founded in 1992. We help businesses get seen in the Northland with high visibility placements such as bus benches and backlit displays in Canal Park along with trusted community publications and campus initiatives. In 2025, we partnered with Finden Marketing to pair our proven local reach with modern digital expertise.

Absolutely. We are happy to discuss goals, placements, and pricing. You can reach us through our contact page, call us directly, or email info@duluthian.com. Our team will respond quickly and help you choose the right options for your business.

We connect your brand with locals, professionals, visitors, and students through proven and affordable channels:

  • Outdoor and Transit: Bus benches and backlit displays in high traffic areas

  • Publications: Placements in respected community magazines and directories

  • Campus Outreach: Student focused promotions through Campus Coupons

  • Creative and Strategy: Message, design, and campaign planning, enhanced by our 2025 partnership with Finden Marketing

No. AdMax and Finden Marketing are separate companies that partnered in 2025. AdMax provides the local placement network which includes outdoor advertising, publications, and campus outreach. Finden adds digital strategy, creative, and analytics. Together we offer integrated packages that make your advertising work harder online and offline.

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